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Improve Your Ideal Customer Profile Right Now (5 Steps)

Improve Your Ideal Customer Profile Right Now (5 Steps)

What is an Ideal Customer Profile?  An ideal customer profile (ICP) describes the ideal client for the problems that your business solves. This is a made-up business with all the characteristics that would make it the ideal match for the solutions you offer. We are constantly speaking with sales directors who tell us that one …

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B2B Email Marketing Best Practice: Personalized Emails

Let’s talk about b2b email marketing best practice. Personalized sales emails produces 20% more sales opportunities compared with non-personalized ones. There’s actual science to support this! The science: Personalized content makes people feel special. Taliored content gives people a sense of having control. This generates a sense of consumer empowerment. The consumer becomes compelled to …

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How To Be a Better Salesperson and Gain Confidence

We believe that learning how to be a better salesperson starts with boosting your self-esteem. Everybody could use more confidence. Well, except narcissists of course. Confidence gives you the strength to be a better seller, to communicate effortlessly, and to help you get to the end of the working day without feeling as emotionally drained. …

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How To Write a Killer Sales Email Introduction

Have you noticed that the hardest part of writing a sales email is starting it? Once you’ve written your sales email introduction, the rest usually flows right out.  So, how do you actually go about writing your attention-grabbing opener?  Well, you don’t.  Yet.  The best method for writing the perfect sales email introduction is to stop …

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